Data Analysis

You should have completed your questionnaires and have asked as many people as possible to complete one.  Now what do you do with your completed questionnaires?

1. First, use a tally chart to add up the responses to each question.
2. Next, try to work out what the data is telling you.  Remember you will eventually be using your research to help you plan a magazine aimed at teenagers.  Depending on what questions you asked, these are the types of things your data may tell you:
• More boys than girls answered my questionnaire.
• 13/15 people owned a smartphone.
• Most people watched TV less than twice per week.
• Girls were more likely to read magazines than boys.
• Boys were prepared to pay up to £7 for a magazine.
3. Now, try to think about how this information will help you to create a magazine that people want to buy.  How can you interpret the information?  For example, if 13/15 respondents owned a smartphone, it may help you to decide that you need an app which your target audience can access; alternatively, you could use this knowledge to help you choose articles (coverlines) for the front cover.
4. FINALLY - POST YOUR ANALYSIS OF 5 OF YOUR QUESTIONS ONTO YOUR BLOG. Here is an example - 13/15 people owned smartphones, so I could appeal to this audience by including articles about smartphones or the best apps on my front cover. Your analysis needs to show how the data will help you to produce a magazine that your target audience would buy.

Happy blogging!